Thursday, 26 November 2009

File sharing software design

Below are the designs I have made for the mock file sharing system I intend to use in my filming, these designs are based on the research I did inot other file sharing softwares. All of these designs were made in Adobe Photoshop except for the download box which has only been slightly modofied for my filming.












The above picture is the basic blank file share software I intend to use, I also used this blank template to make the finished download page.











This is the design for how i intend to the download page of my mock software to look, this will be used in my film to help demonstrate that the character in the film is file sharing.









This image is the completed mock file share software with all of the information to mkae it look genuine.
















This is a slightly changed download box which will be used after the character in my advert clicks on one of the pieces of software to download.





This box will pop up on the characters computer screen when he tries to download the piece of software.

File sharing mock software

As I am going to be making a mock software for file sharing to show in my advert i have been looking at some examples of file sharing softwares, including Limewire and Bittorrent. The following picture is a print screen I took to modle my mock software on.
I have also looked at Bittorent and a few other softwares in order to see what a typicla file sharing software looks like so i can make my own mock software. The designs for this will be posted later.

Script/voice over for simulated client project

The scene opens in the living room of a young person’s house. A young man of around twenty is sat at a computer/laptop at a table. As the scene opens we see the young man on his mobile phone. As he is talking he is writing something on a notepad next to him.

Tez: Yeah…… (writes on the notepad) Yeah….. (writes on the notepad) I got it, and you want two copies of that one yeah?…. (writes on the notepad) OK then they’ll be ready sometime next week.

He puts the phone down and turns his attention to his computer and types a few words.

On the computer screen is a file sharing software with a list of downloads, as Tez clicks on a link a pop up box appears displaying a message. As the scene fades an information page on file sharing appears.

A constant voice over is present once the phone conversation has finished.

Voice over:
File sharing is a procedure which makes digital information available to multiple sources, this includes films, video games and music, however unless the product has been made by the supplier or they have permission this act breeches copyright laws. If you download or make available copyrighted files you may be fined for each individual song, film, game or piece of software.

Thursday, 5 November 2009

Advert Influence

I have decided to make my advert using a computer screen and a website based on the type of adverts you sometimes see on adverts for car insurance or price comparison sites. The video bellow is the Direct Line advert taken from Youtube and I have used this advert to influence my own idea by using the computer screen to emphasise what the advert is saying.



As well as using the computer monitor to emphasise what is happening on screen I intend to use the screen to provide aditional information to the viewer, therefore allowing me to put less information on the voice over itself.

Simulated Project Proposal

For this project I have been asked by the Copyright Protection Society to make an advert about when and why file sharing is illegal. Therefore intend to make a simple video which will show a young person sat at a computer on the internet. Before the person on screen does anything on the computer he will be talking on the phone and it is clear to the audience he is downloading things to sell. On the web page will be a list of things such as film and music, he will click one of the links and goes to a list of that multimedia type. When he clicks on a link instead of a download bar a warning will pop up with the consequences of downloading the film/song/game. While the video is on a voice over will explain in a simple way what file sharing is and the consequences of file sharing. At the end of the advert I intend to have an information page telling people how to contact the Copyright Protection Society. If there is not enough time to do this I intend to have the details at the bottom of the screen during the advert.
For the filming of this advert I intend to use the house I live in as it is easily accessible and the room I would like to use looks like a young persons room and will make the set appropriate. The house is ideal for filming as I will have access to anything I might need and the rooms are large enough to film in without being hindered by anything. As the set is at the house I am living at I will be able to easily feed anyone who is in the advert and we can use as much time at the set as we need.
On the desk next to the computer monitor will be a stack of blank DVD cases as a prop and another indication that he is file sharing.
I will not be using a music tack on this video as it is of a serious nature and I feel that music would distract the viewers from the message of the advert. However there will be some sound effects needed in order to make the website seem more realistic.
I have based this advert on similar ideas sometimes seen on insurance adverts by using a web page to aid the advert. I have decided to do this as I think that the style of this sort of advert will be appropriate to this advert due to the nature of the advert. I hope that by doing this it will better explain what file sharing is without having to say it in the voice over as the advert is only twenty seconds long.
In order to make the mock website I will make the pages on “Adobe Photoshop” and put them into “Adobe Flash” in order to make the links work. I will be able to make this easily as it is a simple process and I have used “Adobe Flash” before. As a result it will take a maximum of two days to make the mock website therefore I will be making the website on 9/11/09 and 10/11/09. I will be filming on 12/11/09 and editing on 13/11/09. I will use the following week to show people the video, reflect on what I have done and make changes where necessary.
The budget for this advert is a maximum of £10 as the only thing I will need to supply will be food for the person in the advert as I already have the rest of the items which we need to use.

Information on file sharing.

In order to help me make my advert I have been looking at what file sharing is and I found the following information on a website, this information has proved useful in telling me exactly when file sharing is illegal and why it is illegal, i have used this information in order to help me write the voice over for my advert.
Is file sharing illegal or legal?
Question:
Is file sharing illegal or legal?
Answer:
Disclaimer: Computer Hope is not meant to be used as legal advise or representation. This document is general information to assist users who've asked this question on our site.
Is file sharing illegal?
No, it's 100% legal. In no state in the United States or in any other country is file sharing illegal. However, if you're sharing content that is protected by copyrights to other users that is illegal. Below are some good examples of where file sharing becomes illegal in many places around the world.
Downloading or sharing a copyrighted movie.
Sharing copyrighted songs (music) to other people who have not purchased those songs or downloading songs from other people when you've not purchased that song.
Sharing or downloading computer software (programs, games, etc.).
Downloading or sharing a copyrighted TV show or program.

Is P2P programs such as DirectConnect, eDonkey, Kazaa, Limewire, Napster, Delgado, etc. or bittorrent legal?
The programs and/or technologies behind file sharing are not illegal, it's data being shared that may be illegal. Using bittorrent or other file sharing programs to download a software patch or update a game demo, movie trailer, etc. is legal. However, using that same program to get a new hit song or a movie still in theaters is illegal.
What could happen if I get caught?
This all depends on your local laws. However, good example of what has happened to other people include: fine for each song, movie or software you've downloaded or shared. If you've downloaded hundreds of songs or other files this could be a large fine if found guilty. In Hong Kong a man has also been sentenced to a maximum of four years in prison for sharing files on a BitTorent website.

This information was taken from:
http://www.computerhope.com/issues/ch001042.htm

I have also found a website which explains file sharing in a clear and concise way and backs up the information above. the following paragraph was taken from:
http://www.bsu.edu/library/article/0,1894,95111-6558-14706,00.html

The Recording Industry Association of America [RIAA] is an umbrella organization that represents, among many other things, the music industry's concerns about the distribution of music files via the Internet. This distribution of files is known collectively as file sharing, and the RIAA's concern has to do with illegal peer-to-peer [P2P] audio file sharing. P2P audio file sharing is illegal because of the U.S. Copyright Law. Owners of a copyright are guaranteed six exclusive rights under the Copyright Law and two of those exclusive rights are the right to control copies and distribution of those copies.

Pirate Bay Research

In order to find out more about what file sharing is and why it is illegal i have done some research into Pirate Bay and why it was shut down. the folowing information is taken from the BBC website and it is about what Pirate Bay was and gives us more of an insight into file sharing.

Court jails Pirate Bay founders
Pirate Bay's Peter Sunde, speaking on his website: 'We cannot and wouldn't pay'A court in Sweden has jailed four men behind The Pirate Bay (TPB), the world's most high-profile file-sharing website, in a landmark case.
Frederik Neij, Gottfrid Svartholm Warg, Carl Lundstrom and Peter Sunde were found guilty of breaking copyright law and were sentenced to a year in jail.
They were also ordered to pay $4.5m (£3m) in damages.
Record companies welcomed the verdict but the men are to appeal and Sunde said they would refuse to pay the fine.
Speaking at an online press conference, he described the verdict as "bizarre".
"It's serious to actually be found guilty and get jail time. It's really serious. And that's a bit weird," Sunde said.
"It's so bizarre that we were convicted at all and it's even more bizarre that we were [convicted] as a team. The court said we were organised. I can't get Gottfrid out of bed in the morning. If you're going to convict us, convict us of disorganised crime.
"We can't pay and we wouldn't pay. Even if I had the money I would rather burn everything I owned, and I wouldn't even give them the ashes."
It is almost certain that The Pirate Bay will keep on sailing, long after today's court judgement

The damages were awarded to a number of entertainment companies, including Warner Bros, Sony Music Entertainment, EMI, and Columbia Pictures.
However, the total awarded fell short of the $17.5m in damages and interest the firms were seeking.
Speaking to the BBC, the chairman of industry body the International Federation of the Phonographic Industry (IFPI) John Kennedy said the verdict sent out a clear message.
"These guys weren't making a principled stand, they were out to line their own pockets. There was nothing meritorious about their behaviour, it was reprehensible.
"The Pirate Bay did immense harm and the damages awarded doesn't even get close to compensation, but we never claimed it did.
"There has been a perception that piracy is OK and that the music industry should just have to accept it. This verdict will change that," he said.
The Pirate Bay's first server is now a museum exhibit in Stockholm The four men denied the charges throughout the trial, saying that because they did not actually host any files, they were not doing anything wrong.
Speaking on Swedish Radio, assistant judge Klarius explained how the court reached its findings.
"The court first tried whether there was any question of breach of copyright by the file-sharing application and that has been proved, that the offence was committed.
"The court then moved on to look at those who acted as a team to operate the Pirate Bay file-sharing service, and the court found that they knew that material which was protected by copyright but continued to operate the service," he said.
A lawyer for Carl Lundstrom, Per Samuelson, told journalists he was shocked by the guilty verdict and the severity of the sentence.
"That's outrageous, in my point of view. Of course we will appeal," he was quoted as saying by Reuters news agency. "This is the first word, not the last. The last word will be ours."
Political issue
Rickard Falkvinge, leader of The Pirate Party - which is trying to reform laws around copyright and patents in the digital age - told the BBC that the verdict was "a gross injustice".
"This wasn't a criminal trial, it was a political trial. It is just gross beyond description that you can jail four people for providing infrastructure.

Mark Mulligan from Forrester Research says what was different about Pirate Bay"There is a lot of anger in Sweden right now. File-sharing is an institution here and while I can't encourage people to break copyright law, I'm not following it and I don't agree with it.
"Today's events make file-sharing a hot political issue and we're going to take this to the European Parliament."
The Pirate Bay is the world's most high profile file-sharing website and was set up in 2003 by anti-copyright organisation Piratbyran, but for the last five years it has been run by individuals.
Millions of files are exchanged using the service every day.
No copyright content is hosted on The Pirate Bay's web servers; instead the site hosts "torrent" links to TV, film and music files held on its users' computers.
This information was taken from http://news.bbc.co.uk/1/hi/8003799.stm

I have also found similar information on:
www.macworld.com/article/143592/2009/10/piratebay_fine.html