Simulated Project Proposal

For this project I have been asked by the Copyright Protection Society to make an advert about when and why file sharing is illegal. Therefore intend to make a simple video which will show a young person sat at a computer on the internet. Before the person on screen does anything on the computer he will be talking on the phone and it is clear to the audience he is downloading things to sell. On the web page will be a list of things such as film and music, he will click one of the links and goes to a list of that multimedia type. When he clicks on a link instead of a download bar a warning will pop up with the consequences of downloading the film/song/game. While the video is on a voice over will explain in a simple way what file sharing is and the consequences of file sharing. At the end of the advert I intend to have an information page telling people how to contact the Copyright Protection Society. If there is not enough time to do this I intend to have the details at the bottom of the screen during the advert.
For the filming of this advert I intend to use the house I live in as it is easily accessible and the room I would like to use looks like a young persons room and will make the set appropriate. The house is ideal for filming as I will have access to anything I might need and the rooms are large enough to film in without being hindered by anything. As the set is at the house I am living at I will be able to easily feed anyone who is in the advert and we can use as much time at the set as we need.
On the desk next to the computer monitor will be a stack of blank DVD cases as a prop and another indication that he is file sharing.
I will not be using a music tack on this video as it is of a serious nature and I feel that music would distract the viewers from the message of the advert. However there will be some sound effects needed in order to make the website seem more realistic.
I have based this advert on similar ideas sometimes seen on insurance adverts by using a web page to aid the advert. I have decided to do this as I think that the style of this sort of advert will be appropriate to this advert due to the nature of the advert. I hope that by doing this it will better explain what file sharing is without having to say it in the voice over as the advert is only twenty seconds long.
In order to make the mock website I will make the pages on “Adobe Photoshop” and put them into “Adobe Flash” in order to make the links work. I will be able to make this easily as it is a simple process and I have used “Adobe Flash” before. As a result it will take a maximum of two days to make the mock website therefore I will be making the website on 9/11/09 and 10/11/09. I will be filming on 12/11/09 and editing on 13/11/09. I will use the following week to show people the video, reflect on what I have done and make changes where necessary.
The budget for this advert is a maximum of £10 as the only thing I will need to supply will be food for the person in the advert as I already have the rest of the items which we need to use.